I started my career in advertising sales, learning to translate value into things buyers actually care about. That experience carried me into B2B SaaS, where I've spent 6+ years building demand, pipeline and revenue growth for healthcare and life sciences software companies. If your B2B company needs to generate more leads, launch a new product, or build a marketing function that actually scales, let's talk.
Contact MeAvailable as a fractional marketing leader, project-based partner, or ongoing retainer depending on what your business needs most.
Full-funnel programs that create qualified pipeline and revenue. From newsletters and email marketing to content and paid media — every channel connected to a clear goal.
ICP definition, buyer personas, and messaging that resonates with decision-makers. Product launches to full market entry plans, plus the sales enablement your team needs.
End-to-end webinar management — topic ideation, speaker coordination, promotional campaigns, landing pages, and post-event follow-up sequences that convert attendees into meetings.
Reporting infrastructure that shows what's actually driving pipeline. HubSpot configuration, lead processes, list segmentation, and dashboards your leadership team will use.
Real outcomes from real programs built for B2B SaaS companies in healthcare and life sciences.
I'll tell you what I'd do about it.
Contact Me